Published on November 12th, 2012 | by Peggy7
Brewing Battle: Keurig Versus Tassimo
For those of you old enough to remember the VHS versus Betamax format war waged from the late 1970’s to mid 1980’s, the battle brewing between the two leading single-serving coffee system manufacturers, Keurig and Tassimo, is pretty similar. While the single serve concept is not new, the introduction of machines that use prepackaged coffee pods has made them one of the hottest selling appliances of the year. From an environmental perspective, coffee pods make for a lot of collective packaging waste but, from a consumer standpoint, they offer many advantages such as selection, ease of use and no mess.
So which is better…Keurig or Tassimo?
Both systems are similarly priced (both for the brewing systems and coffee pods). Of the two, with over 200 different pods (K-Cups) Keurig offers the widest selection of coffee and tea while Tassimo offers the ability to make Cappucinos and Lattés although, this requires the use of two pods (one for the coffee and another for the milk/cream). Tassimo has also managed to bring Starbucks and Tim Hortons into their network of offerings which, if you are a fan of either chain, might sway your decision. Of the two systems, Keurig is a tad quicker and quieter than the Tassimo and can brew a larger cup (up to 10 oz).
The price-per-cup has leveled out over the past 6 months or so, as well, bringing both brands near the $0.50/cup mark for regular brands. Keep in mind, however, Latte and Capuccino drinks require 2 pods which will find you paying $1.10-$1.20 for that single brew. Still more expensive than brewing a pot of coffee or tea the old way, which breaks down to about $0.07/cup, but a significant savings if you spend much of your day in the drive-thru lane.
And the winner is?
As with most things, there is no clear winner because it eventually comes down to personal preference. Tassimo offers the ability to brew milk drinks and has some big names (Starbucks, Tim Hortons) in its camp while Keurig has a much wider selection, larger cup sizes and is quicker. At the end of the day, as with the VHS versus Betamax debate, consumers will eventually decide which format survives. Perhaps both?
For my money, I like flavored coffee and a wide selection of tea while I don’t really care for the Latte or Cappucino so, Keurig is my personal pick. How about you? Which is your favorite?
While we’re on the topic…
I’m giving away a Keurig Mini Plus on December 9th so check out this page for details on how to enter!